Times Square Subway Entrance

New York, NY

Client: New York City Transit Authority
Completion: 1998
Area: 145,000 sf

In designing the Main Entrance for the Times Square Subway Station, the City’s largest station, serving nearly 500,000 users daily, we captured the exuberance of Times Square by means of a vibrant, undulating canopy.  The canopy, topped with brightly-lit animated signs, announced the subway’s presence on the street and oriented passersby to the eleven subway lines that the station serves. Smoothly undulating sculpted forms and cove lighting served as the ceiling for the progression from street level to the tracks below, floating over the escalators and stairs. On the track level, a curved lighting and sign element, suggesting an old Broadway theater marquee, became the focal point of the station and helped to orient the rider within the station complex.

The signage of the Main Entrance project won a 1997 Municipal Art Society Blue Ribbon.